Sep 10
24
WPP Group’s CEO Sir Martin Sorrell was the one who coined the term “froe” to describe Google. He said in 2008 that Google had gone from being a “frenemy” to a “froe” of the agency holding company. Presumably “froe” is a more direct competitor than a “frenemy”– at least that’s the implication
Excerpt from:
Google & Apple Extend Search Deal, Emerge As “Frenemies” Not “Froes”